SWASH LONDON was established in 2004 by its founders and artistic directors Sarah Swash and Toshio Yamanaka after winning the internationally prestigious Hyères prize.
Graduating in 2001 from the world-class womenswear programme at Central Saint Martins College of Arts and Design in London, Swash and Yamanaka became a couple as well as creative partners. Jointly creating a fascinating luxury lifestyle and print brand with an artistic and personable touch. Their mutual strong commitment to craftsmanship has been consistent throughout the brand's history.
Based at the creative heart of London's East End, SWASH is recognised for its artistic and refined hand drawn and hand painted print designs. The brand's daring love for colour, bold forms and pattern is present in prints which are transferred on to all design practices. From the brand's unique womenswear collections to accessories with a particular focus on a wide range of luxurious scarf styles to lifestyle goods, such as cushions, umbrellas, notebooks, iphone cases spreading across other design objects.
SWASH LONDON's design ethos is as diverse as the prestigious collaborations that the luxury print House has been engaged with through its rich history. From partnering with the global sportswear label PUMA and the luxury beauty brand Shiseido, SWASH has also collaborated in projects with some of the world's leading department stores. Curating displays for Liberty in London, designing limited edition scarves for Le Bon Marché in Paris and Barneys in New York among other high profile collaborations. SWASH LONDON is currently represented by forty-two stockists worldwide, present in territories such as the United Kingdom, the United States, Japan, China, Hong Kong and France.
The world of SWASH LONDON is constructed by Swash and Yamanaka's impeccable ideas of taste, lifestyle as well as their young family and iconic whippet, which became a strong source of inspiration and the brand logo. But this fascinating world is also profoundly informed by their passion for fantasy, landscape and botany.